National School Bus Safety Week begins October 16-20, 2017

Backed by the National Association for Pupil Transportation, this year’s National School Bus Safety Week takes place October 16-20, and focuses on the theme “Stop on Red.”

According to the most recent one-day national survey in 2017 by the National Association of State Directors of Pupil Transportation Services (NASDPTS), more than 107,000 school bus drivers in 30 states and the District of Columbia, recorded more than 78,000 vehicles illegally passing their school buses as they stopped for students to board or disembark. Nearly, 2,000 of those events occurred on the doorway side.

This week is a great opportunity to remind motorists to always practice caution when school buses are loading and unloading children. We also want to recognize the school administrators and law enforcement for their commitment to the safe transportation of their students.
To promote the importance of National School Bus Safety Week, ATS has created the following items for you to share. Please click the drop downs below to download the graphics.

Issue a News Release

Spread the news about National School Bus Safety Week to promote safe driving in your community. You can announce your partnership with American Traffic Solutions and other safety organizations in your community.

• Issue a news release to remind your community that safe driving saves lives
• Publish data and statistics on school bus stop arm running in your community, including crash data, injury rates and violation rate (search NASDPTS data) on your social media account, website, on relevant community sites and community boards

Submit Story Ideas for Print or TV

Submit a short pitch letter, a letter to the editor, Op-ed or article promoting School Bus Safety Week. You can emphasize how school bus safety is important for child, family and community safety. This can include examples of how your local school bus stop arm program is reducing violations and crashes. Consider sending this information to:

• Local newspapers and community newsletters (print and online)
• Local safety groups for publication in employee newsletters or safety programs
• Internal employee newsletters/updates
• Journalists, encouraging them to ride along with police officers as they make traffic stops or work an intersection crash (if
permitted in your area)
• Local school bus safety advocates, encouraging them to write letters to the editor in support of school safety so your community understands that stop arm runners can cause devastating and life-altering crashes

Sample Pitch:

Hello (name):
Nearly 107,000 school bus drivers counted 78,239 vehicles as they illegally passed their stopped school buses in a single day. Over 20
percent of the nation’s school bus drivers participated in NASDPTS’ one-day survey. Bus drivers sample results in 30 states and the District
of Columbia amount to more than 14 million illegal maneuvers in a typical 180-day school year.

This week is National School Bus Safety Week, which is devoted to raising awareness about the importance of school bus safety. Are you interested in covering the dangers of school bus stop arm running and ways organizations like ours are working to promote School Bus Safety Week?

Thank you,
(Name)

Download

Issue a News Release

Spread the news about National School Bus Safety Week to promote safe driving in your community. You can announce your partnership with American Traffic Solutions and other safety organizations in your community.

• Issue a news release to remind your community that safe driving saves lives
• Publish data and statistics on school bus stop arm running in your community, including crash data, injury rates and violation rate (search NASDPTS data) on your social media account, website, on relevant community sites and community boards

Submit Story Ideas for Print or TV

Submit a short pitch letter, a letter to the editor, Op-ed or article promoting School Bus Safety Week. You can emphasize how school bus safety is important for child, family and community safety. This can include examples of how your local school bus stop arm program is reducing violations and crashes. Consider sending this information to:

• Local newspapers and community newsletters (print and online)
• Local safety groups for publication in employee newsletters or safety programs
• Internal employee newsletters/updates
• Journalists, encouraging them to ride along with police officers as they make traffic stops or work an intersection crash (if
permitted in your area)
• Local school bus safety advocates, encouraging them to write letters to the editor in support of school safety so your community understands that stop arm runners can cause devastating and life-altering crashes

 

Sample Pitch:

Hello (name):
Nearly 107,000 school bus drivers counted 78,239 vehicles as they illegally passed their stopped school buses in a single day. Over 20
percent of the nation’s school bus drivers participated in NASDPTS’ one-day survey. Bus drivers sample results in 30 states and the District
of Columbia amount to more than 14 million illegal maneuvers in a typical 180-day school year.

This week is National School Bus Safety Week, which is devoted to raising awareness about the importance of school bus safety. Are you interested in covering the dangers of school bus stop arm running and ways organizations like ours are working to promote School Bus Safety Week?

Thank you,
(Name)

Download

This template is provided to help you communicate about National School Bus Safety Week. As always, your personal perspective and stories provide additional depth. We encourage you to add to this language to customize it for your use.

NATIONAL SCHOOL BUS SAFETY WEEK 2017
Logo

School Contact:
Phone:
Email:

FOR IMMEDIATE RELEASE

CITY/STATE – (Insert School District) supports this year’s National School Bus Safety Week and its important
message for drivers to treat school buses loading and unloading children as a “Bully Free Zone.” This year’s annual
campaign, which emphasizes safe driving behavior, will take place Oct. 16-20.

“National School Bus Safety Week is a prime opportunity to remind drivers to obey traffic laws around school buses.
Our children are most vulnerable when boarding or disembarking their school bus, which is why drivers are required
to stop,” said XXX , Superintendent. “Each day, our children’s safety is our top concern. Please inform your friends
and family of this important initiative and remember, At my Stop, you Stop!”

Seven years of annual survey results by the National Association of State Directors of Pupil Transportation Services
show drivers routinely ignore school bus stop arm signs. In a single day during the 2016-17 school year, nearly
107,000 school bus drivers in 30 states counted more than 78,000 vehicles illegally passing their stopped school
buses. Stretched out over a full school year, this one day count amounts to more than 14 million illegal maneuvers
nationwide.

(If applicable) To address this growing problem, (School District) has partnered with American Traffic Solutions
(ATS) to deploy CrossingGuard®, a school bus stop arm technology that mounts purpose-built cameras on the side of
the school bus. When the stop arm is deployed, the camera automatically detects a vehicle illegally passing the stop
arm in either direction and captures video of the violation and still images of a vehicle‘s license plate. The violation
video and license plate images are then reviewed by (ISSUING AUTHORITY) for approval prior to a citation being
issued.

Typically, 99 percent of drivers who receive one ticket for illegally passing a school bus have not received a second
violation, according to ATS data. Such results indicate school bus safety cameras are changing driver behavior.

“We have a profound obligation to ensure that all our students arrive to school safely,” said XXX Superintendent.
“Join us in recognizing National School Bus Safety Week by being safe around school buses, each and every day.”

This template is provided to help you communicate about National School Bus Safety Week. We encourage you to add to this language to customize it for your use. Don’t forget to use #NSBSW2017

Tomorrow kicks off #NationalSchoolBusSafetyWeek! ATS will be sharing #StopArmSafety tips and statistics to highlight the dangers of school bus stop arm running throughout the week. Help us spread awareness, visit www.atsol.com/nsbsw-2017 for tools to share and use #NSBSW2017

School Bus Safety Week starts 2moro! Get #StopArmSafety tips & statistics at www.atsol.com/nsbsw-2017 Use #NSBSW2017

 

 

Like stopping for a red light, stopping for a school bus while students load or unload is a fundamental rule of driving. Drivers need to remember that children are counting on them to honor the rules of road. With a new school year under way, all drivers should refresh their understanding of local traffic laws concerning school buses. Check out these school bus safety tips to keep kids safe while traveling to and from school! #StopArmSafety #NSBSW2017
Follow these #SchoolBusSafetyTips to keep kids safe around the school bus. #NSBSW2017

STOP! American drivers illegally passed school buses 14 million times in 2017. On average, roughly 8 kids a year are killed by drivers who ignore school bus stop signs. www.atsol.com/nsbsw-2017 #NSBSW2017
Drivers illegally passed school buses 14 Mil times in 2017. On avg, that’s 8 kids a year. #NSBSW2017 www.atsol.com/nsbsw-2017

The dangers of illegally passing a school bus are real and this week is about educating motorists and children about the importance of #StopArmSafety. Check back all week for tips and stats! Share this graphic using #NSBSW2017 to join the convo!

We support #NSBSW2017! Share this graphic and use the hashtag to show your support! #StopArmSafety

Do you #KnowTheLaw for school buses in your state? Here are the laws for WA #NSBSW2017

Do you #KnowTheLaw for school buses in your state? Here are the laws for WA #NSBSW2017

Driving around a stopped school bus is not only dangerous, but against the law! Learn how school bus stop arm safety cameras work to keep our kids safe #StopArmSafety #NSBSW2017

School bus stop arm cameras protect children from reckless drivers who fail to stop for school buses. Learn more: #StopArmSafety #NSBSW2017

During the 2016/17 school year, 99% of drivers who received one ticket for passing a school bus with its stop arm extended did not receive a second violation. #NSBSW2017

99% of drivers who received 1 stop arm citation did not receive a 2nd. #NSBSW2017

Do you #KnowTheLaw for school buses in your state? Here are the laws for TX #NSBSW2017

Do you #KnowTheLaw for school buses in your state? Here are the laws for TX #NSBSW2017

Most school bus stop arm violations occur between 2-5pm making it the worst time for school bus stop arm running! Follow #NSBSW2017 and spread the message to keep our children safe as they head to and from school! www.atsol.com/stop-on-red-week-2017

Most school bus stop arm violations occur between 2-5pm making it the worst time for school bus stop arm running! Follow #NSBSW2017

VIDEO: ATS partnered with the multitalented Mommy blogger, rapper and YouTube sensation Deva Dalporto, MyLifeSuckers to release a back-to-school safety parody video titled “Bus, Don’t Move,” sang to the tune of Young MC’s “Bust A Move.” The spoof spotlights the need for parents and drivers to be attentive and careful in school zones and around school buses as students return to school. Check it out here and share to spread the message this #NSBSW2017 #BusDontMove www.atsol.com/bus-dont-move-parody

VIDEO: #BusDontMove highlights importance of #StopArmSafety www.atsol.com/bus-dont-move-parody
#NSBSW2017

Do you #KnowTheLaw for school buses in your state? Here are the laws for VA #NSBSW2017

Do you #KnowTheLaw for school buses in your state? Here are the laws for VA #NSBSW2017

Most stop arm violations occur on Wednesday’s. Get the facts! Follow #NSBSW2017

Most stop arm violations occur on Wednesday’s. Get the facts! Follow #NSBSW2017

Do you #KnowTheLaw for school buses in your state? Here are the laws for GA #NSBSW2017

Do you #KnowTheLaw for school buses in your state? Here are the laws for GA #NSBSW2017

 

Over 57K stop arm violations were issued to drivers for running the school bus stop arm during the 2016/17 school year! Get the facts
this #NSBSW2017

+57K stop arm vio’s issued to drivers during the 2016/17 school year! Get the facts #NSBSW2017 #StopArmSafety

Today is the last day of #NationalSchoolBusSafetyWeek! We hope you found this week’s info helpful! Please help us continue to keep our children safe all school year long by spreading the word using #StopArmSafety

Today is the last day of #NSBSW2017! We hope you found the info helpful! Keep our children safe all school year long, follow #StopArmSafety

Do you #KnowTheLaw for school buses in your state? Here are the laws for MD #NSBSW2017

Do you #KnowTheLaw for school buses in your state? Here are the laws for MD #NSBSW2017

Here are the states that currently have school bus stop arm legislation. Legislation allows the use of school bus stop arm safety cameras to keep our kids safe. Always stop for the school bus stop arm. #StopArmSafety #NSBSW2017

Here are the states that currently have school bus stop arm legislation. #NSBSW2017

Help us promote National School Bus Safety Week by sharing the custom graphics below during National School Bus Safety Week.

Add this #NSBSW2017 graphic to your email signature during National School Bus Safety Week and let others know that you are participating and so should they!

 

ATS urges all drivers to Know The Law for school buses in your state. Drivers need to remember that children are counting on them to honor the rules of road. With a new school year under way, ATS urges all drivers to refresh their understanding of local traffic laws concerning school buses.

Thank you for your support of American Traffic Solutions and all your work to make our roads safer.

American Traffic Solutions

www.atsol.com | media@atsol.com

 @ATS_RoadSafety

 @ATSolutions

 +Atsol

 ATSRoadSafety