American Traffic Solutions is again helping to spread the word about the inherent dangers of red-light running during this year’s Stop on Red Week campaign, initiated by the Federal Highway Administration to educate drivers and bring awareness to the number and severity of intersection crashes.
Red-light running is not a victimless crime. The most recent figures show 709 people died and 126,000 were injured in red-light running crashes in the United States in 2014 alone, according to the Insurance Institute for Highway Safety. More than half of those people were innocent pedestrians, bicyclists and occupants in other cars.
National Stop on Red Week begins August 7 and continues through August 13. Cities across the country are expected to contribute their own efforts to spreading the message to stop on red during this time.
ATS urges motorists to remember these important rules when approaching intersections where there are traffic lights:
Yellow lights are an indicator to slow down and prepare to stop.
Come to a complete stop before turning right on red.
Scan intersections and approach with caution, even if the light is green.
Yield to pedestrians. The right of way is theirs.
Join us in spreading the message by using #StopOnRed2016 all week. ATS has provided the following tools to help you communicate about Stop on Red Week. As always, your personal perspective and stories provide additional depth. We encourage you to add to this language and customize it for your use.
Twitter: Stop on Red Week starts today through Sun, Aug 13! Show your support using #StopOnRed2016 or by posting this photo to your website!
Facebook: National Stop on Red Week kicks off today and lasts through August 13. Get the tools and facts you need to spread the message about Stop on Red Week here: www.atsol.com/stop-on-red-week-2016 . Don’t forget to use #StopOnRed2016 when you post!
Twitter: GRAPHIC: Top 10 Deadliest States for Red-Light Running. Is your state on the list? #StopOnRed2016
Facebook: Check out the Top 10 deadliest states across the nation for red-light running fatalities. Does your state make the list? Help us spread the message #StopOnRed2016
Twitter: Its National SORW! In 2014, 709 ppl were killed & 126K were injured in red-light running crashes. #StopOnRed2016
Facebook: In 2014, 709 people were killed and 126,000 were injured in red-light running crashes. It’s National Stop on Red Week – Spread the message! Get the facts: www.atsol.com/stoponredweek2016#StopOnRed2016
Twitter: DYK? More people run red lights in January than any other month! #StopOnRed2016
Facebook: In 2015, ATS found that most red-light running violations occurred in the month of January. Now you know! Use #StopOnRed2016 to spread the message! Visit www.atsol.com/stop-on-red-week-2016 for more facts.
Twitter: #MemorialDay= most dangerous holiday w/ nearly 45K red-light runners! Check out the Top 20 RLR cities! #StopOnRed2016
Facebook: #MemorialDay is the most dangerous holiday for red-light running. Nearly 45,000 people ran red lights in one day! Check out the Top 20 violator cities. Is your city on the list? #StoponRed2016
Twitter: Top 10 Reasons to #StopOnRed2016. What are yours?
Facebook: One in three Americans knows someone who has been injured or killed in a red-light running crash. Check out our Top 10 Reasons to Stop on Red! What are yours? Tell us using #StopOnRed2016
Facebook: Red-light running makes us feel all sorts of emotions including . Share the emoji that best describes how you feel. #StopOnRed2016
Twitter: 29% of red-light running occurs in the afternoon! Do you notice more red-light runners at this time? #StopOnRed2016
Facebook: According to an ATS study, 29% of red-light violations occurred in the afternoon! Get the facts about red-light running trends and learn how red-light safety cameras can help change driver behavior. Visit www.atsol.com/stop-on-red-week-2016 and remember to use #StoponRed2016
Facebook: President of NCSR, Melissa Wandall, lost her husband to a red-light runner two weeks before she gave birth to their daughter Madisyn. Watch Melissa’s powerful story and share this video to educate and inspire others about the dangers of red-light running. Have you been affected by a red-light runner? Share your story with us in the comment section below. Use #StopOnRed2016http://bit.ly/Qt1gqw
Facebook: Today is the last day of Stop on Red Week but you can still be an advocate for road safety. ATS is dedicated to educating the public about the dangers of red-light running and raise awareness about the benefits of red-light safety cameras and the importance of stopping on red. Visit www.atsol.com/stop-on-red-week-2016 for tools you can use year round. #StopOnRed2016